(Social Nätverk, Social Media Optimering)

Internet Marketing has developed through several phases and steps’ Search Engine Optimization, Internet Marketing, Pay per click, banners, affiliates, marketing through email and other similar terminologies. Recently, the latest buzz in the industry seems to be social media optimization. Consequently; many search engines have adapted their views towards moving around this particular topic. Assumingly enough, the focus for social media optimization grows around a similar goal to that of Internet Marketing, which is that of gaining qualified traffic. Even though the goals are the same the methodology is different.

Social Media Optimisation helps attaining links. These are some reasons why many websites are moving to collect the greatness behind this hyped new industry. To optimize a site for social media we do not encourage abandoning your site. Forgetting to add fresh content and a touch of creativity to your site makes spiders classify you as what we would call “web sleepiness’ status”. Attracting social media will push you towards becoming a “writer”.  Adding information that is of value to your clients, will increase the likeliness of attention you provide towards accomplishing their particular needs.

There are many ideas to generate good social media interaction. For example:

1. Adding a corporate blog is a great idea, however there are many other alternatives, for example creating white papers, press releases and writing business articles.

2. Bookmarking and tagging: Websites like:

• http://del.icio.us/
• http://www.stumbleupon.com/
• http://www.yoono.com/
• http://www.technorati.com

3. Promote your content: If you have videos, PDF and Audio files, submit them to different portals, sites, video and audio search engines. Let other site owner’s use your content, one way of doing this is http://www.addthis.com. It will help visitors subscribe to your feeds, and promote it to the social services, sending you back more traffic.

4. Make your codes accessible through copy and paste format so that others imbed it on their sites. One good example is www.youtube.com.

Social media optimization is an effective way to promote your website. The whole idea is to reach as many potential prospects as possible ideally through a short time cycle with relevant information for those who search for your services. The more you promote your content on the web; you will increase the number of visitors and links you can get for your site. Those which capitalize at the right time will be able to sit back and enjoy the benefits of successful marketing.

For more information or consultancy on this topic, you contact me at luarbuso@eastpoint.se or visit our website http://www.eastpointmedia.se.

Information regarding Luar Buso:
Luar Buso is a Consultant within Internet Marketing, also Professor in Entrepreneurship. Currently he is the Vice President for Eastpoint Media.